Self-image and the Emergence of Brand Loyalty in Networked Markets

Andrzej Nowak, Paul Ormerod, Wojciech Borkowski. Self-image and the Emergence of Brand Loyalty in Networked Markets. In Kristin Glass, Richard Colbaugh, Paul Ormerod, Jeffrey Tsao, editors, Complex Sciences - Second International Conference, COMPLEX 2012, Santa Fe, NM, USA, December 5-7, 2012, Revised Selected Papers. Volume 126 of Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, pages 281-290, Springer, 2012. [doi]

Abstract

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