Mohammed T. Nuseir, Ahmad Ibrahim Aljumah, Ghaleb A. El Refae. Impact of Big Data Analytics and Managerial Support on CRM: Exploring Mediating Role of Marketing Analytics. In Jaime Lloret 0001, Larbi Boubchir, Yaser Jararweh, Elhadj Benkhelifa, Imad Saleh, editors, 9th International Conference on Internet of Things: Systems, Management and Security, IOTSMS 2022, Milan, Italy, November 29 - Dec. 1, 2022. pages 1-8, IEEE, 2022. [doi]
Abstract is missing.