Social Influences in Consumers' Mobile Phone Switching Behavior - researchr publication

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Jussi Nykänen, Virpi Kristiina Tuunainen, Jouni Piispanen, Tuure Tuunanen. Social Influences in Consumers' Mobile Phone Switching Behavior. In 21st Americas Conference on Information Systems, AMCIS 2015, Puerto Rico, August 13-15, 2015. Association for Information Systems, 2015. [doi]

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