Gaining insight to B2B relationships through new segmentation approaches: Not all relationships are equal

Matthew O'Brien, Ying Liu, Hongyu Chen, Robert F. Lusch. Gaining insight to B2B relationships through new segmentation approaches: Not all relationships are equal. Expert Syst. Appl., 161:113767, 2020. [doi]

Authors

Matthew O'Brien

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Ying Liu

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Hongyu Chen

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Robert F. Lusch

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