Matthew O'Brien, Ying Liu, Hongyu Chen, Robert F. Lusch. Gaining insight to B2B relationships through new segmentation approaches: Not all relationships are equal. Expert Syst. Appl., 161:113767, 2020. [doi]
@article{OBrienLCL20,
title = {Gaining insight to B2B relationships through new segmentation approaches: Not all relationships are equal},
author = {Matthew O'Brien and Ying Liu and Hongyu Chen and Robert F. Lusch},
year = {2020},
doi = {10.1016/j.eswa.2020.113767},
url = {https://doi.org/10.1016/j.eswa.2020.113767},
researchr = {https://researchr.org/publication/OBrienLCL20},
cites = {0},
citedby = {0},
journal = {Expert Syst. Appl.},
volume = {161},
pages = {113767},
}