Rosalie J. Ocker, Susan Mudambi. Assessing the Readiness of Firms for CRM: A Literature Review and Research Model. In HICSS. pages 181, 2003. [doi]
@inproceedings{OckerM03,
title = {Assessing the Readiness of Firms for CRM: A Literature Review and Research Model},
author = {Rosalie J. Ocker and Susan Mudambi},
year = {2003},
url = {http://computer.org/proceedings/hicss/1874/track7/187470181aabs.htm},
tags = {literature review, reviewing},
researchr = {https://researchr.org/publication/OckerM03},
cites = {0},
citedby = {0},
pages = {181},
booktitle = {HICSS},
}