Building Consumers' Trust in Electronic Retail Platforms in the Sub-Saharan Context: an exploratory study on Drivers and Impact on Continuance Intention - researchr publication

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Kayode Odusanya, Olu Aluko, Banita Lal. Building Consumers' Trust in Electronic Retail Platforms in the Sub-Saharan Context: an exploratory study on Drivers and Impact on Continuance Intention. Information Systems Frontiers, 24(2):377-391, 2022. [doi]

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