Richard Jayadi Oentaryo, Ee-Peng Lim, Jia-Wei Low, David Lo, Michael Finegold. Predicting response in mobile advertising with hierarchical importance-aware factorization machine. In Ben Carterette, Fernando Diaz, Carlos Castillo, Donald Metzler, editors, Seventh ACM International Conference on Web Search and Data Mining, WSDM 2014, New York, NY, USA, February 24-28, 2014. pages 123-132, ACM, 2014. [doi]
Abstract is missing.