Free Versus For-a-Fee: The Impact of a Paywall on the Pattern and Effectiveness of Word-of-Mouth via Social Media

Hyelim Oh, Animesh Animesh, Alain Pinsonneault. Free Versus For-a-Fee: The Impact of a Paywall on the Pattern and Effectiveness of Word-of-Mouth via Social Media. MIS Quarterly, 40(1):31-56, 2016. [doi]

Abstract

Abstract is missing.