Competitive advantage through pleasurable products

Wilson Oh, Poh Wah Khong. Competitive advantage through pleasurable products. In Proceedings of the 2003 International Conference on Designing Pleasurable Products and Interfaces, 2003, Pittsburgh, PA, USA, June 23-26, 2003. pages 87-91, ACM, 2003. [doi]

Authors

Wilson Oh

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Poh Wah Khong

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