Chong Oh, Tony Passey, Hansaem Park. Weak Ties and Super Bowl Advertisements: Relating Network Density with Performance and Information Diffusion. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 110, 2018. [doi]
Abstract is missing.