The Relationship between Kansei Scale for Uniqueness of Products and Purchase Motivation

Yusuke Ohta, Keiko Kasamatsu. The Relationship between Kansei Scale for Uniqueness of Products and Purchase Motivation. In Sakae Yamamoto, editor, Human Interface and the Management of Information. Information and Interaction for Learning, Culture, Collaboration and Business, - 15th International Conference, HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part III. Volume 8018 of Lecture Notes in Computer Science, pages 521-530, Springer, 2013. [doi]

Abstract

Abstract is missing.