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Supermarket customer segmentation: a case study in a large Brazilian retail chain

Wellerson V. Oliveira, Daniel S. A. de Araujo, Leonardo C. T. Bezerra. Supermarket customer segmentation: a case study in a large Brazilian retail chain. In 24th IEEE Conference on Business Informatics, CBI 2022 - Volume 1, Amsterdam, Netherlands, June 15-17, 2022. pages 70-79, IEEE, 2022. [doi]

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Wellerson V. Oliveira

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Daniel S. A. de Araujo

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Leonardo C. T. Bezerra

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