Supermarket customer segmentation: a case study in a large Brazilian retail chain

Wellerson V. Oliveira, Daniel S. A. de Araujo, Leonardo C. T. Bezerra. Supermarket customer segmentation: a case study in a large Brazilian retail chain. In 24th IEEE Conference on Business Informatics, CBI 2022 - Volume 1, Amsterdam, Netherlands, June 15-17, 2022. pages 70-79, IEEE, 2022. [doi]

@inproceedings{OliveiraAB22,
  title = {Supermarket customer segmentation: a case study in a large Brazilian retail chain},
  author = {Wellerson V. Oliveira and Daniel S. A. de Araujo and Leonardo C. T. Bezerra},
  year = {2022},
  doi = {10.1109/CBI54897.2022.00015},
  url = {https://doi.org/10.1109/CBI54897.2022.00015},
  researchr = {https://researchr.org/publication/OliveiraAB22},
  cites = {0},
  citedby = {0},
  pages = {70-79},
  booktitle = {24th IEEE Conference on Business Informatics, CBI 2022 - Volume 1, Amsterdam, Netherlands, June 15-17, 2022},
  publisher = {IEEE},
  isbn = {978-1-6654-6016-3},
}