The Impact of Digital Presence on Competitive Advantage - A Study Applied to Brazilian Bank Industry

Claudio Luis Cruz de Oliveira, Veranise Jacubowski Correia Dubeux, Vinicius Andrade Pereira. The Impact of Digital Presence on Competitive Advantage - A Study Applied to Brazilian Bank Industry. In Mohammad S. Obaidat, Pascal Lorenz, Peter Dolog, Marten van Sinderen, editors, ICE-B 2015 - Proceedings of the 12th International Conference on e-Business, Colmar, Alsace, France, 20-22 July, 2015. pages 80-87, SciTePress, 2015. [doi]

Abstract

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