Helena Holmström Olsson, Jan Bosch. Towards Continuous Customer Validation: A Conceptual Model for Combining Qualitative Customer Feedback with Quantitative Customer Observation. In João M. Fernandes, Ricardo J. Machado, Krzysztof Wnuk, editors, Software Business - 6th International Conference, ICSOB 2015, Braga, Portugal, June 10-12, 2015, Proceedings. Volume 210 of Lecture Notes in Business Information Processing, pages 154-166, Springer, 2015. [doi]
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