Helena Holmström Olsson, Jan Bosch, Aleksander Fabijan. Experimentation that Matters: A Multi-case Study on the Challenges with A/B Testing. In Arto Ojala, Helena Holmström Olsson, Karl Werder, editors, Software Business - 8th International Conference, ICSOB 2017, Essen, Germany, June 12-13, 2017, Proceedings. Volume 304 of Lecture Notes in Business Information Processing, pages 179-185, Springer, 2017. [doi]
Abstract is missing.