Customer pre-adoption choice behavior for M-PESA mobile financial services: Extending the theory of consumption values

Newman O. Omigie, Hangjung Zo, Jae Jeung Rho, Andrew P. Ciganek. Customer pre-adoption choice behavior for M-PESA mobile financial services: Extending the theory of consumption values. Industrial Management and Data Systems, 117(5):910-926, 2017. [doi]

Abstract

Abstract is missing.