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Product Reputation Manipulation: The Impact of Shill Reviews on Perceived Quality

Toan Ong, Michael Mannino, Dawn Gregg. Product Reputation Manipulation: The Impact of Shill Reviews on Perceived Quality. In 19th Americas Conference on Information Systems, AMCIS 2013, Chicago, Illinois, USA, August 15-17, 2013. Association for Information Systems, 2013. [doi]

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