A Bayesian Network Approach to Study Undergraduates' Brand Consciousness

Hong-Choon Ong, Sze Ern Yau, Josephine Ying Ying Looi. A Bayesian Network Approach to Study Undergraduates' Brand Consciousness. In International Conference on Multimedia Systems and Signal Processing, ICMSSP 2016, New Taipei, Taiwan, September 3-5, 2016. pages 51-55, IEEE, 2016. [doi]

Abstract

Abstract is missing.