Yotam Ophir, Emily Brennan, Erin Maloney, Joseph N. Cappella. The Effects of Graphic Warning Labels' Vividness on Message Engagement and Intentions to Quit Smoking. Communication Research, 46(5):619-638, 2019. [doi]
@article{OphirBMC19,
title = {The Effects of Graphic Warning Labels' Vividness on Message Engagement and Intentions to Quit Smoking},
author = {Yotam Ophir and Emily Brennan and Erin Maloney and Joseph N. Cappella},
year = {2019},
doi = {10.1177/0093650217700226},
url = {https://doi.org/10.1177/0093650217700226},
researchr = {https://researchr.org/publication/OphirBMC19},
cites = {0},
citedby = {0},
journal = {Communication Research},
volume = {46},
number = {5},
pages = {619-638},
}