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The Effects of Graphic Warning Labels' Vividness on Message Engagement and Intentions to Quit Smoking

Yotam Ophir, Emily Brennan, Erin Maloney, Joseph N. Cappella. The Effects of Graphic Warning Labels' Vividness on Message Engagement and Intentions to Quit Smoking. Communication Research, 46(5):619-638, 2019. [doi]

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