Deconstructing persuasiveness of strategies in behaviour change systems using the ARCS model of motivation

Rita Orji, Derek Reilly, Kiemute Oyibo, Fidelia A. Orji. Deconstructing persuasiveness of strategies in behaviour change systems using the ARCS model of motivation. Behaviour & IT, 38(4):319-335, 2019. [doi]

Abstract

Abstract is missing.