Modeling the efficacy of persuasive strategies for different gamer types in serious games for health

Rita Orji, Julita Vassileva, Regan L. Mandryk. Modeling the efficacy of persuasive strategies for different gamer types in serious games for health. User Model. User-Adapt. Interact., 24(5):453-498, 2014. [doi]

@article{OrjiVM14,
  title = {Modeling the efficacy of persuasive strategies for different gamer types in serious games for health},
  author = {Rita Orji and Julita Vassileva and Regan L. Mandryk},
  year = {2014},
  doi = {10.1007/s11257-014-9149-8},
  url = {http://dx.doi.org/10.1007/s11257-014-9149-8},
  researchr = {https://researchr.org/publication/OrjiVM14},
  cites = {0},
  citedby = {0},
  journal = {User Model. User-Adapt. Interact.},
  volume = {24},
  number = {5},
  pages = {453-498},
}