Albert Orriols-Puig, Jorge Casillas, Francisco J. Martínez-López. Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules. In Jorge Casillas, Francisco J. Martínez-López, editors, Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications. Volume 258 of Studies in Fuzziness and Soft Computing, pages 181-206, Springer, 2010. [doi]
@incollection{Orriols-PuigCM10,
title = {Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules},
author = {Albert Orriols-Puig and Jorge Casillas and Francisco J. Martínez-López},
year = {2010},
doi = {10.1007/978-3-642-15606-9_14},
url = {http://dx.doi.org/10.1007/978-3-642-15606-9_14},
researchr = {https://researchr.org/publication/Orriols-PuigCM10},
cites = {0},
citedby = {0},
pages = {181-206},
booktitle = {Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications},
editor = {Jorge Casillas and Francisco J. Martínez-López},
volume = {258},
series = {Studies in Fuzziness and Soft Computing},
publisher = {Springer},
isbn = {978-3-642-15605-2},
}