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Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules

Albert Orriols-Puig, Jorge Casillas, Francisco J. Martínez-López. Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules. In Jorge Casillas, Francisco J. Martínez-López, editors, Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications. Volume 258 of Studies in Fuzziness and Soft Computing, pages 181-206, Springer, 2010. [doi]

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