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What Influences Technological Individualization? - An Analysis of Antecedents to IT Consumerization Behavior

Kevin Ortbach, Martin Bode, Björn Niehaves. What Influences Technological Individualization? - An Analysis of Antecedents to IT Consumerization Behavior. In 19th Americas Conference on Information Systems, AMCIS 2013, Chicago, Illinois, USA, August 15-17, 2013. Association for Information Systems, 2013. [doi]

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