Using a strategy-aligned fuzzy competitive analysis approach for market segment evaluation and selection

Chin-Wen Ou, Shuo-Yan Chou, Yao-Hui Chang. Using a strategy-aligned fuzzy competitive analysis approach for market segment evaluation and selection. Expert Syst. Appl., 36(1):527-541, 2009. [doi]

Authors

Chin-Wen Ou

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Shuo-Yan Chou

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Yao-Hui Chang

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