An Overview of CRM Adoption and Implementation Strategy in China

Carol Xiaojuan Ou, Choon-Ling Sia. An Overview of CRM Adoption and Implementation Strategy in China. In 10th Americas Conference on Information Systems, AMCIS 2004, New York, NY, USA, August 6-8, 2004. pages 84, Association for Information Systems, 2004. [doi]

Abstract

Abstract is missing.