Which UGC features drive web purchase intent? A spike-and-slab Bayesian Variable Selection Approach - researchr publication

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Richard A. Owusu, Crispin M. Mutshinda, Imoh Antai, Kofi Q. Dadzie, Evelyn M. Winston. Which UGC features drive web purchase intent? A spike-and-slab Bayesian Variable Selection Approach. Internet Research, 26(1):22-37, 2016. [doi]

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