Target Marketing Strategy Determination for Shopping Malls Using Fuzzy ANP

Basar Öztaysi, Tuncay Gürbüz, Y. Esra Albayrak, Cengiz Kahraman. Target Marketing Strategy Determination for Shopping Malls Using Fuzzy ANP. Multiple-Valued Logic and Soft Computing, 27(5-6):595-623, 2016. [doi]

Abstract

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