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A Multimethod Approach to Evaluating Social Media Campaign Effectiveness

Hye-Jin Paek, Thomas Hove, Richard T. Cole. A Multimethod Approach to Evaluating Social Media Campaign Effectiveness. In 46th Hawaii International Conference on System Sciences, HICSS 2013, Wailea, HI, USA, January 7-10, 2013. pages 1570-1579, IEEE, 2013. [doi]

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Hye-Jin Paek

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Thomas Hove

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Richard T. Cole

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