Hye-Jin Paek, Thomas Hove, Richard T. Cole. A Multimethod Approach to Evaluating Social Media Campaign Effectiveness. In 46th Hawaii International Conference on System Sciences, HICSS 2013, Wailea, HI, USA, January 7-10, 2013. pages 1570-1579, IEEE, 2013. [doi]
@inproceedings{PaekHC13,
title = {A Multimethod Approach to Evaluating Social Media Campaign Effectiveness},
author = {Hye-Jin Paek and Thomas Hove and Richard T. Cole},
year = {2013},
doi = {10.1109/HICSS.2013.47},
url = {http://doi.ieeecomputersociety.org/10.1109/HICSS.2013.47},
researchr = {https://researchr.org/publication/PaekHC13},
cites = {0},
citedby = {0},
pages = {1570-1579},
booktitle = {46th Hawaii International Conference on System Sciences, HICSS 2013, Wailea, HI, USA, January 7-10, 2013},
publisher = {IEEE},
isbn = {978-1-4673-5933-7},
}