Competing Advertising and Pricing Strategies for Location-Based Commerce

Ning-Yao Pai, Yung-Ming Li. Competing Advertising and Pricing Strategies for Location-Based Commerce. In Michel Avital, Jan Marco Leimeister, Ulrike Schultze, editors, 22st European Conference on Information Systems, ECIS 2014, Tel Aviv, Israel, June 9-11, 2014. 2014. [doi]

Abstract

Abstract is missing.