Achieving Targeted Mobile Advertisements While Respecting Privacy

Elia Palme, Basil Hess, Juliana Sutanto. Achieving Targeted Mobile Advertisements While Respecting Privacy. In David Uhler, Khanjan Mehta, Jennifer L. Wong, editors, Mobile Computing, Applications, and Services - 4th International Conference, MobiCASE 2012, Seattle, WA, USA, October 11-12, 2012. Revised Selected Papers. Volume 110 of Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, pages 245-263, Springer, 2012. [doi]

Abstract

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