Deployment, Usage and Impact of Social Media Tools in Small and Medium Enterprises: A Case Study

Eleftherios Papachristos, Christos Katsanos, Nikolaos Karousos, Ioannis Ioannidis, Christos Fidas, Nikolaos M. Avouris. Deployment, Usage and Impact of Social Media Tools in Small and Medium Enterprises: A Case Study. In Gabriele Meiselwitz, editor, Social Computing and Social Media - 6th International Conference, SCSM 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings. Volume 8531 of Lecture Notes in Computer Science, pages 79-90, Springer, 2014. [doi]

Abstract

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