Panagiotis Papadimitriou 0002, Hector Garcia-Molina, Prabhakar Krishnamurthy, Randall A. Lewis, David H. Reiley. Display advertising impact: search lift and social influence. In Chid Apté, Joydeep Ghosh, Padhraic Smyth, editors, Proceedings of the 17th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, San Diego, CA, USA, August 21-24, 2011. pages 1019-1027, ACM, 2011. [doi]
Abstract is missing.