The Cost of Digital Advertisement: Comparing User and Advertiser Views

Panagiotis Papadopoulos, Nicolas Kourtellis, Evangelos P. Markatos. The Cost of Digital Advertisement: Comparing User and Advertiser Views. In Pierre-Antoine Champin, Fabien L. Gandon, Mounia Lalmas, Panagiotis G. Ipeirotis, editors, Proceedings of the 2018 World Wide Web Conference on World Wide Web, WWW 2018, Lyon, France, April 23-27, 2018. pages 1479-1489, ACM, 2018. [doi]

@inproceedings{PapadopoulosKM18,
  title = {The Cost of Digital Advertisement: Comparing User and Advertiser Views},
  author = {Panagiotis Papadopoulos and Nicolas Kourtellis and Evangelos P. Markatos},
  year = {2018},
  doi = {10.1145/3178876.3186060},
  url = {http://doi.acm.org/10.1145/3178876.3186060},
  researchr = {https://researchr.org/publication/PapadopoulosKM18},
  cites = {0},
  citedby = {0},
  pages = {1479-1489},
  booktitle = {Proceedings of the 2018 World Wide Web Conference on World Wide Web, WWW 2018, Lyon, France, April 23-27, 2018},
  editor = {Pierre-Antoine Champin and Fabien L. Gandon and Mounia Lalmas and Panagiotis G. Ipeirotis},
  publisher = {ACM},
}