If you are not paying for it, you are the product: how much do advertisers pay to reach you?

Panagiotis Papadopoulos, Pablo Rodríguez Rodríguez, Nicolas Kourtellis, Nikolaos Laoutaris. If you are not paying for it, you are the product: how much do advertisers pay to reach you?. In Steve Uhlig, Olaf Maennel, editors, Proceedings of the 2017 Internet Measurement Conference, IMC 2017, London, United Kingdom, November 1-3, 2017. pages 142-156, ACM, 2017. [doi]

@inproceedings{PapadopoulosRKL17,
  title = {If you are not paying for it, you are the product: how much do advertisers pay to reach you?},
  author = {Panagiotis Papadopoulos and Pablo Rodríguez Rodríguez and Nicolas Kourtellis and Nikolaos Laoutaris},
  year = {2017},
  doi = {10.1145/3131365.3131397},
  url = {http://doi.acm.org/10.1145/3131365.3131397},
  researchr = {https://researchr.org/publication/PapadopoulosRKL17},
  cites = {0},
  citedby = {0},
  pages = {142-156},
  booktitle = {Proceedings of the 2017 Internet Measurement Conference, IMC 2017, London, United Kingdom, November 1-3, 2017},
  editor = {Steve Uhlig and Olaf Maennel},
  publisher = {ACM},
  isbn = {978-1-4503-5118-8},
}