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If you are not paying for it, you are the product: how much do advertisers pay to reach you?

Panagiotis Papadopoulos, Pablo Rodríguez Rodríguez, Nicolas Kourtellis, Nikolaos Laoutaris. If you are not paying for it, you are the product: how much do advertisers pay to reach you?. In Steve Uhlig, Olaf Maennel, editors, Proceedings of the 2017 Internet Measurement Conference, IMC 2017, London, United Kingdom, November 1-3, 2017. pages 142-156, ACM, 2017. [doi]

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