A Comparison of Gaze Behavior of Experts and Novices to Explain Website Visual Appeal

Ilias O. Pappas, Kshitij Sharma, Patrick Mikalef, Michail N. Giannakos. A Comparison of Gaze Behavior of Experts and Novices to Explain Website Visual Appeal. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 105, 2018. [doi]

Abstract

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