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The Cognitive Fit Between the Representation Format of Online Consumer Reviews and the Level of Consumer Involvement

Do-Hyung Park. The Cognitive Fit Between the Representation Format of Online Consumer Reviews and the Level of Consumer Involvement. In Willie Golden, Thomas Acton, Kieran Conboy, Hans van der Heijden, Virpi Kristiina Tuunainen, editors, 16th European Conference on Information Systems, ECIS 2008, Galway, Ireland, 2008. pages 754-765, 2008. [doi]

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Do-Hyung Park

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