Do-Hyung Park. The Cognitive Fit Between the Representation Format of Online Consumer Reviews and the Level of Consumer Involvement. In Willie Golden, Thomas Acton, Kieran Conboy, Hans van der Heijden, Virpi Kristiina Tuunainen, editors, 16th European Conference on Information Systems, ECIS 2008, Galway, Ireland, 2008. pages 754-765, 2008. [doi]
@inproceedings{Park08-3,
title = {The Cognitive Fit Between the Representation Format of Online Consumer Reviews and the Level of Consumer Involvement},
author = {Do-Hyung Park},
year = {2008},
url = {http://is2.lse.ac.uk/asp/aspecis/20080065.pdf},
researchr = {https://researchr.org/publication/Park08-3},
cites = {0},
citedby = {0},
pages = {754-765},
booktitle = {16th European Conference on Information Systems, ECIS 2008, Galway, Ireland, 2008},
editor = {Willie Golden and Thomas Acton and Kieran Conboy and Hans van der Heijden and Virpi Kristiina Tuunainen},
}