Visualizing E-Brand Personality: Exploratory Studies on Visual Attributes and E-Brand Personalities in Korea

Su-e Park, Dongsung Choi, Jinwoo Kim. Visualizing E-Brand Personality: Exploratory Studies on Visual Attributes and E-Brand Personalities in Korea. International Journal of Human-Computer Interaction, 19(1):7-34, 2005. [doi]

Abstract

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