Impact of Multiple Word of Mouth Sources on Retail Sales

Jaehong Park, Bin Gu, Prabhudev Konana. Impact of Multiple Word of Mouth Sources on Retail Sales. In Jay F. Nunamaker Jr., Wendy L. Currie, editors, Proceedings of the International Conference on Information Systems, ICIS 2009, Phoenix, Arizona, USA, December 15-18, 2009. pages 201, Association for Information Systems, 2009. [doi]

Abstract

Abstract is missing.