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Integrating Conflicting Reviews: Attributional Hypotheses of Consumer Response to Information Uncertainty depending on Prior Brand Attitude

Do-Hyung Park, Ingoo Han. Integrating Conflicting Reviews: Attributional Hypotheses of Consumer Response to Information Uncertainty depending on Prior Brand Attitude. In 41st Hawaii International International Conference on Systems Science (HICSS-41 2008), Proceedings, 7-10 January 2008, Waikoloa, Big Island, HI, USA. pages 287, IEEE Computer Society, 2008. [doi]

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Do-Hyung Park

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Ingoo Han

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