Integrating Conflicting Reviews: Attributional Hypotheses of Consumer Response to Information Uncertainty depending on Prior Brand Attitude

Do-Hyung Park, Ingoo Han. Integrating Conflicting Reviews: Attributional Hypotheses of Consumer Response to Information Uncertainty depending on Prior Brand Attitude. In 41st Hawaii International International Conference on Systems Science (HICSS-41 2008), Proceedings, 7-10 January 2008, Waikoloa, Big Island, HI, USA. pages 287, IEEE Computer Society, 2008. [doi]

@inproceedings{ParkH08:3,
  title = {Integrating Conflicting Reviews: Attributional Hypotheses of Consumer Response to Information Uncertainty depending on Prior Brand Attitude},
  author = {Do-Hyung Park and Ingoo Han},
  year = {2008},
  doi = {10.1109/HICSS.2008.210},
  url = {http://doi.ieeecomputersociety.org/10.1109/HICSS.2008.210},
  tags = {reviewing},
  researchr = {https://researchr.org/publication/ParkH08%3A3},
  cites = {0},
  citedby = {0},
  pages = {287},
  booktitle = {41st Hawaii International International Conference on Systems Science (HICSS-41 2008), Proceedings, 7-10 January 2008, Waikoloa, Big Island, HI, USA},
  publisher = {IEEE Computer Society},
}