CEO's Apology in Twitter: A Case Study of the Fake Beef Labeling Incident by E-Mart

Jaram Park, Hoh Kim, Meeyoung Cha, Jaeseung Jeong. CEO's Apology in Twitter: A Case Study of the Fake Beef Labeling Incident by E-Mart. In Anwitaman Datta, Stuart W. Shulman, Baihua Zheng, Shou-de Lin, Aixin Sun, Ee-Peng Lim, editors, Social Informatics - Third International Conference, SocInfo 2011, Singapore, October 6-8, 2011. Proceedings. Volume 6984 of Lecture Notes in Computer Science, pages 300-303, Springer, 2011. [doi]

Abstract

Abstract is missing.