Securing Target Consumers and Markets through Developing Mission Statements: An Analysis of Company Mission Statements - researchr publication authors

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Lee Won Park, Byeongkwan Kang, Myeong-in Choi, Seonki Jeon, Keonhee Cho, Hangbae Chang, Sehyun Park. Securing Target Consumers and Markets through Developing Mission Statements: An Analysis of Company Mission Statements. In Jinjun Chen, Laurence T. Yang, editors, 18th IEEE International Conference on High Performance Computing and Communications; 14th IEEE International Conference on Smart City; 2nd IEEE International Conference on Data Science and Systems, HPCC/SmartCity/DSS 2016, Sydney, Australia, December 12-14, 2016. pages 1536-1537, IEEE, 2016. [doi]

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