Securing Target Consumers and Markets through Developing Mission Statements: An Analysis of Company Mission Statements

Lee Won Park, Byeongkwan Kang, Myeong-in Choi, Seonki Jeon, Keonhee Cho, Hangbae Chang, Sehyun Park. Securing Target Consumers and Markets through Developing Mission Statements: An Analysis of Company Mission Statements. In Jinjun Chen, Laurence T. Yang, editors, 18th IEEE International Conference on High Performance Computing and Communications; 14th IEEE International Conference on Smart City; 2nd IEEE International Conference on Data Science and Systems, HPCC/SmartCity/DSS 2016, Sydney, Australia, December 12-14, 2016. pages 1536-1537, IEEE, 2016. [doi]

@inproceedings{ParkKCJCCP16,
  title = {Securing Target Consumers and Markets through Developing Mission Statements: An Analysis of Company Mission Statements},
  author = {Lee Won Park and Byeongkwan Kang and Myeong-in Choi and Seonki Jeon and Keonhee Cho and Hangbae Chang and Sehyun Park},
  year = {2016},
  doi = {10.1109/HPCC-SmartCity-DSS.2016.0220},
  url = {http://dx.doi.org/10.1109/HPCC-SmartCity-DSS.2016.0220},
  researchr = {https://researchr.org/publication/ParkKCJCCP16},
  cites = {0},
  citedby = {0},
  pages = {1536-1537},
  booktitle = {18th IEEE International Conference on High Performance Computing and Communications; 14th IEEE International Conference on Smart City; 2nd IEEE International Conference on Data Science and Systems, HPCC/SmartCity/DSS 2016, Sydney, Australia, December 12-14, 2016},
  editor = {Jinjun Chen and Laurence T. Yang},
  publisher = {IEEE},
  isbn = {978-1-5090-4297-5},
}